when we launched TeNo in 1999 we started to run ads for our design jewelry with the slogan “more than steel can say”. Two years ago our creative team worked out a new slogan: discover your desire… But what is it about ? Is there any meaning behind ?
TeNo unites opposites. It’s not about modern vs. traditional or coolness vs. elegance – TeNo is all of it. Or none of the above. TeNo is different. TeNo is for you. TeNo jewelry is actually only about this: fulfilling your desire.Contemporary jewelry for individualistic personalities – objects that mean different things to different people: love, passion, beauty, clarity, elegance, purity. So what is it you’re looking for? On what special or everyday occasions do you wear jewelry? What do you wish to express? How do you want to confess your love? TeNo knows the answers to these questions: your answers! Answers that find their expression in our new slogan: discover your desire! And you can start right here and now.
discover your desire is a very cool slogan – i like it very much!