Just the other day I came across an article, which was about that jewelers don’t have to fear the increasing number of unmarried couples. And why should they? They are no loss but a gain, a new target audience. We only have to see them as an addition to the classic married couples. Some of them are bounding themselves for the second or even third time and therefore have different expectations. The audience is getting more complex and we have to adjust ourselves to this new situation.
Despite the fact that we never felt the new audience as a danger, we’re happy about the fact that there is an increasing demand of our TaMoR rings, which have developed themselves to bestsellers. And that’s why we will present new TaMoR models at the Inhorgenta 2009. Hightech-ceramic, 18 carat yelow, or roségold, with or without diamonds. There is already a picture of a few new partnership rings:
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