I know, not by personal experience, but from hearsay (and “indirect experience), that naming a jewelry collection can be quite hard. And today I stumbled across this blog entry which is about naming new jewelry collections. Though I have to say that some tips, like Alison #1, Alison#2 and so on, are in my eyes not the most elegant way to create a name.
The name YuKoN for instans was coined by the river Yukon in Canada (shown on the picture above), which became famous especially for the goldmining and the search of people for their individual way of life and luck. Another tip is to find a personal name for the jewelry item. The costumer should relate or associate something with the name and I think TeNo is doing a good job so far. ;-) For example the engagement ring collection TaMoR or the other ring collection personal.
Yukon picture provided by: ukrivers.net
