Like the Run for more time in Frankfurt tried to raise money for an AIDS-aid, the Breast Cancer Awareness Fashion event in Chicago tries to gather money to help women with breast cancer. This year they had their 25 anniversary and a lot of famous designers like Tommy Hilfiger created a fashion only for this event. The proceeds from the selling of the fashion were donated to different kinds of organizations like the Breast Cancer Research Foundation. As you can see on the pictures, many designers mainly used pink as their color since pink represents. Other companies came up with new ideas, for example for everyone who join Gilette Venus, Gilette will donate 1 $ to the National Breast Cancer Foundation. Besides that, a lot of bars and hotels had events going on in order to raise money, so the whole city was involved. To get some facts about breast cancer check out this website.
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