Which jewel is the favourite of our clients? This was question number 2 at the TeNo topical request programme. :)
And the answer? Well, it is more than clear and is more a shrug or an “it depends”. It depends on what you are asking for because it is constantly changing. But in such a manner that it is impossible to extrapolate it to one favourite. Predominantly, it is not always easily comparable.
A long time, ShiKou was among our bestsellers.
Then it was superseded by our YuKoN collection.
And suddenly Shikou took the lead again. At the moment, YuKoN casual sells itself very well. That doesn’t mean that it is becoming a favourite. It is simply a basic and thus it can easily be at the top of the selling hit list. But people don’t like it more than ShiKou. Just for example. :)
Another problem of comparison is that there is jewellery for men, women and jewellery which is unisex. Of course DyKoN is one of our bestsellers. A bestseller among bracelets for men.
Women on the other hand like to buy our TeNo endless which since its appearance is also a bestseller. A man would never buy it for himself and thus even such a well-sold necklace has no chance to become a top favourite because there is ShiKou and YuKoN – bracelets, which men as well as women can wear.
All in all, for us holds what we want to express with our whole TeNo philosophy: discover YOUR desire. The favourite always it the jewel which you are about to buy. :)
