Since 2000 the Pforzheim jewelry and watch manufacturer has been exhibiting at the Inhorgenta for 11 consecutive years. Now the company has decided to pass on Inhorgenta 2012 held by Messe München (the Munich trade fair company) for the first time. The reasons for this are the ongoing problems with the position of the company’s stand at the exhibition, the failure to comply with agreements and a lack of communication on the part of Messe München.
Following the relocation of the stand from Hall B1 to Hall B2, made necessary by the new focus of the trade fair in 2011, TeNo had relied on Messe München’s agreement that it would be able to keep this position in future years. The stand for Inhorgenta 2012, which was then newly planned as a result of this, however, can now no longer be implemented following yet another surprising relocation of the stand to an unobtrusive position on the edge of the exhibition hall and the associated surface area. Following several failed attempts to reach a joint compromise with the project management, TeNo’s managing director, Jürgen Heinz, has now taken a stand. “It cannot be in our interests to lose our stand’s position once again and be pushed to the sidelines due to the trade fair’s new focus,” the TeNo managing director, Jürgen Heinz explains. „“And this is despite the fact that last year, before the relocation to B2 due to the reorganization that had already begun, we were explicitly assured that we would be able to keep this position in future years. We would possibly have accepted a deterioration in the situation if Messe München had been prepared to compromise and had put forward constructive arguments. Unfortunately, however, the communication was all one-sided and the flow of information nothing if not slow. From previous years we have been used to a much better standard of cooperation.”
TeNo has an excellent, highly-efficient external sales force, which over the coming weeks will present our latest new designs and of course our classic pieces, too, to the specialized trade. Moreover, in 2012 the company will be present with a stand at the Utrecht trade fair as well as at the JCK Las Vegas. Irrespective of the company’s non-attendance in 2012, Jürgen Heinz can see TeNo returning for Inhorgenta 2013. This would be on condition that an improved and more constructive dialogue is achieved with Messe München and that agreement can be reached on a stand position that is equivalent to that of previous years.
